Manage your marketing and advertising campaigns easily
October 09, 2020

Manage your marketing and advertising campaigns easily

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Adobe Campaign Standard – SaaS

Modules Used

  • Landing pages

Overall Satisfaction with Adobe Campaign

Adobe Campaign is being used as a marketing software to automate much of our marketing efforts and ensure consistency in our messaging cross-channel, including SMS, email, social media, etc. This tool helps us to improve the effectiveness of our marketing efforts by focusing on what works and remaining consistent. Most of our organization uses this software as we are almost all typically involved in our client's marketing process in some way.

Pros

  • Increase efficiency
  • Save money
  • Improve consistency
  • Market easier

Cons

  • Email marketing automated funnels.
  • List management (email and SMS).
  • Templates could be better.
  • Interface could use some improvements.
  • Made our process more efficient.
  • Generated better marketing.
  • Generated more visibility.
Adobe Campaign has many more features and functionality, which is why it is the best option. The price, however, is a bit more expensive than other competitors making it a harder option to choose for smaller businesses. We, however, do tons of marketing and also market for other clients so we need to keep track of a lot of different marketing efforts.

Do you think Adobe Campaign delivers good value for the price?

Yes

Are you happy with Adobe Campaign's feature set?

Yes

Did Adobe Campaign live up to sales and marketing promises?

Yes

Did implementation of Adobe Campaign go as expected?

Yes

Would you buy Adobe Campaign again?

Yes

It is relatively easy to figure out if you have used any other Adobe product before, but if you have not, it is not as intuitive as possible. There are definitely some features that could be placed better and often you have to hop around a bit to find what you are looking for.
The support team is great. Anytime we have had a question, they were very responsive and were able to resolve our issues, general or technical, pretty quickly. We have had nothing but a great experience with the Adobe Customer Service Team and it is probably one of the things that set this software apart.
Adobe Campaign is great software in terms of functionality. It offers features that are really not offered by any other competitor. It is most well suited for companies that do a lot of marketing efforts across a lot of different platforms, or even for other clients. If you have a small enough marketing team it may not be well suited, as you can likely use a cheaper tool to keep everything consistent.

Adobe Campaign Feature Ratings

6.8
WYSIWYG email editor
8
Dynamic content
6
Ability to test dynamic content
8
Landing pages
4
A/B testing
10
Mobile optimization
8
Email deliverability reporting
9
List management
3
Triggered drip sequences
5
Lead Management ()
Not Rated
5.0
Calendaring
5
Social Media Marketing ()
Not Rated
6.7
Dashboards
5
Standard reports
7
Custom reports
8
7.3
API
8
Role-based workflow & approvals
8
Customizability
6
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated

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