Item: Adobe Campaign
Rating: 8
Author: Verified User

Use Cases and Deployment Scope

Adobe Campaign (ACS) is used by the "digital marketing group" to handle multiple clients to use as a marketing automation tool to handle multiple scenarios/ Use cases.
It help[s] teams to leverage customer to run transactional email and use multiple communication channels like email, SMS, etc. It also helps to run welcome email campaigns for multiple brands and to run promotional campaign[s] [...] occasionally.

Pros and Cons

HTML Support - Use of AEM
Automation - for Transactional Emails
Ease Integration with other adobe tools - Analytics

Less activities availability compare to ACC like JS activity is not available
HTML to text feature is not available

Return on Investment

Improved brand image
Trustworthy - Increase in Profit

Alternatives Considered

Marketo

For B2C campaign, [I] still prefer to go with Marketo. However, for all other transactional/Nontransactional, promotional, Welcome email campaigns, while it is required to handle [the] global market with [a] number of brands, [I would] [prefer to] go with Adobe Campaign Standard and [...] manage communication using different channels. Also, its ability to integrate with many other Adobe tools available make[s] it a one-stop solution for different use cases.

Key Insights

Do you think Adobe Campaign delivers good value for the price?

Yes

Are you happy with Adobe Campaign's feature set?

Yes

Did Adobe Campaign live up to sales and marketing promises?

Yes

Did implementation of Adobe Campaign go as expected?

Yes

Would you buy Adobe Campaign again?

Yes

Other Software Used

Marketo, Adobe Experience Manager

Usability

Easy to use, [a] lot of activities [available] make developer life easy to maintain multiple scenarios. Also, content management, Anti-spam analysis, Litmus integration, and AEM integration helps to manage all the content within the tool and optimize the code wherever it is required. Its code editor, drag and drop [feature] help[s] user[s] to manage content with minimum HTML CSS knowledge.

Support Rating

On-time support with any open ticket. Very nice experience with [the] Support team. Their vast knowledge on [the] tool help[s] teams [...] rectify any issue within [the] given time and achieve the customer/client timeline and run the [campaign] on-time [e]specially for any issue with occasional email campaigns.

Likelihood to Recommend

As a[n] Adobe tool, it is easy to integrate with other Adobe tools like AEM, Adobe Analytics, Adobe Target compare to other tools. Also, it is an effective marketing tool to manage campaigns for multiple markets for multiple brands at a time very easily and effectively.
Could be less appropriate for [the] small organization as the onboarding of [the] Adobe Campaign tool is [quite] expensive.

Adobe Campaign Standard - One stop solution for all market needs

Software Version

Modules Used

Overall Satisfaction with Adobe Campaign