Analysis of customer behavior across channels
November 25, 2024

Analysis of customer behavior across channels

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Adobe Customer Journey Analytics

Viewing sequential data for analysis - combining different datapoints to create a holistic snapshot

Pros

  • Analyzes customer interactions across different channels
  • Improves customer experience overall
  • Helps me make faster, better informed decisions
  • Has robust customer privacy controls for us to stay in compliance
  • Collaborative capabilities

Cons

  • More privacy controls
  • More generative AI integration
  • More visual context
  • Saved time
  • Saved headcount
  • Enabled non data analytics employees to participate
Like any analytics package, it’s not for everyone - you do require a modicum of analytics experience as well as understanding the traditional marketing concepts behind the interpretation of data
It’s is far more refined to my job managing my channel

Do you think Adobe Customer Journey Analytics delivers good value for the price?

Not sure

Are you happy with Adobe Customer Journey Analytics's feature set?

Yes

Did Adobe Customer Journey Analytics live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Adobe Customer Journey Analytics go as expected?

Yes

Would you buy Adobe Customer Journey Analytics again?

Yes

Appropriate: analysis of customer behavior across channels

less appropriate - replacing Adobe Analytics

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