Adobe Marketing Cloud is a giant among its competitors
March 24, 2017
Adobe Marketing Cloud is a giant among its competitors
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with Adobe Marketing Cloud
Adobe Marketing Cloud is pretty revolutionary when it comes to data storage – specifically for marketing, since it doesn’t keep information in a single folder, but makes it accessible to each user in a series of folders, at any given time. This, in turn, makes the customer experience better because there are no loading delays. At my organization, we use it to target and manage our clients' audience, and basically optimize their use of media.
- Personalized Customer Experience – We've never had a problem getting on the horn with Adobe, if we had a problem or a question. They have an entire interface FAQ dedicated to answering questions, and most of the time we found our answer in that. We don't have to wait to chat (though that's an option) or waste time on the phone.
- Media Optimizer – Everything is there, right when you need it. Like I stated prior, Adobe has everything that's accessible to everyone, so its user experience is wonderful. You don't have to wait for files to download, or sift through files on your FTP. Everything is clearly labeled, right there in front of you
- Campaign – Adobe has a great interface for creating new digital marketing campaigns. Novices can pick it up and run with, while older, seasoned pros will find the helpful tools they need to get the project up and running.
- Like I stated prior, Adobe Marketing is a great tool for people who know what they're doing, and novices to pick up and run with, but teaching it to larger organizations can be a bit of a pain. For example, Adobe Analytics can pool a ton of results into a single result, which can be a bit confusing if you're not privy to this sort of thing.
- I would like to see more cross-training implementation, there's always room for improvement.
- Reporting may be the weakest link out of the whole program, with more advanced reporting, businesses can always integrate the data, like post-campaign execution.
- Better customer response – Our clients get better feedback based on the analytics provided.
- We're able to see what drives our customers – through analytics of click-based review, we're able to see what posts get the most response from our customer base, and we're able to shape our marketing based off that.
- We save money – In the long run, Adobe Marketing Cloud does the work of several people. In the past, we've spent a ton of money on marketing research. Now, we can just get all the tools we need from a subscription-based service.
Adobe Marketing Cloud is really the best program out there, I'm not sure how it stacks up against most other analytical clients, because I either don't use them as often, or my clients specifically request Adobe Marketing Cloud. Adobe Marketing Cloud (AMC) is basically the giant in digital online marketing, it's just a straight-up useful tool that any social media strategist can take and run with. It's just that good, and I highly recommend it, over anything else.