It can pretty much do it all. The question is, do you know how to use it?
January 04, 2019
It can pretty much do it all. The question is, do you know how to use it?
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with Adobe Premiere Pro
While our organization doesn't do much in-house video, it was heavily used by our previous video producer. Currently, I use it in marketing to produce short videos, both for internal use (such as promoting optional professional development offerings at my company, or trainings for our sales team) and external use (minor video projects for social media, product demos, etc.).
That said, it's a VERY full-featured program that isn't something most people will find easy to just pick up without a course or at least a book to work through. Just because we're currently using it for relatively simple projects doesn't mean it can't handle the big stuff.
Video is a key part of any marketer's toolkit -- it has never been more important to communicate clearly, powerfully, and visually at a time when we're competing with not only shorter attention spans but also a firehose of content from competitors and distractions on social media. Adobe Premiere Pro lets us craft videos carefully and polish them to compete with anything else out there.
That said, it's a VERY full-featured program that isn't something most people will find easy to just pick up without a course or at least a book to work through. Just because we're currently using it for relatively simple projects doesn't mean it can't handle the big stuff.
Video is a key part of any marketer's toolkit -- it has never been more important to communicate clearly, powerfully, and visually at a time when we're competing with not only shorter attention spans but also a firehose of content from competitors and distractions on social media. Adobe Premiere Pro lets us craft videos carefully and polish them to compete with anything else out there.
- One thing I love about Adobe Premiere Pro (and indeed most Adobe products) is that it integrates so beautifully with the rest of the Adobe platform. Want to edit an audio track in Audition? No problem. Looking to work on still shots in Photoshop? Easy. Pull in work from Illustrator or After Effects? That's easily done also.
- As mentioned before, Adobe Premiere Pro is very full-featured. While I cannot compare to what Avid or Final Cut offers (never having used them), Premiere Pro provides a far more extensive set of tools than most video editors will ever need. Color grading, effects, transitions, editing in a myriad of formats -- I have yet to find something I needed that Premiere Pro could not do.
- I appreciate that the organization in Premiere Pro is flexible. Compared to, say, iMovie, which pretty much puts all your clips and files into one big bucket, Premiere Pro lets you choose exactly how you organize all of your stills, clips, audio tracks, titles, etc. if you're so inclined (and given how complex a large video project can be, I hope you're so inclined).
- All those features are a bit of a double-edged sword. As is frequently a criticism with Adobe products, the learning curve is steep. But that's the nature of the beast with professional-level software.
- There have been many times when I've gone to tweak the volume levels of a clip or a track using keyframes, only to find that some setting has disabled keyframes for audio tracks. This has resulted in needing to search online for a way to re-enable the keyframes. It's not a bug -- this is a clear choice by Adobe as they want to help make sure you don't make dumb mistakes after having invested a lot of time in a complex project, but I have still found it annoying.
- One of the pros (flexibility in organization) can also be a con -- I would love to see Adobe encourage MORE organization right from the start, as often I'll start a project and then realize "Oh my goodness, I have to do a ton of cleanup here in order to keep 100's of files straight."
- It's definitely allowed us to communicate key messages clearly and effectively to both internal and external audiences.
- Given that it's part of the Creative Cloud suite, it's an absolute steal for the money. The biggest investment will be your time actually using the software. In money terms, ROI is through the roof.
- Because video is such a valuable medium to marketers, Premiere Pro has allowed us to grab the attention of viewers and (provided we've done our jobs well) keep that attention and turn it into business action.
iMovie: great for home videos, putting together quick, simple projects. I truly love it for its simplicity and ability to learn with almost no knowledge of nonlinear video editing, easily publishing to YouTube or Vimeo, etc.
Premiere Pro: this (or something of similar scale) is what's truly required for any sort of professional video editing that is more involved than simply splicing a few clips together.
Premiere Pro: this (or something of similar scale) is what's truly required for any sort of professional video editing that is more involved than simply splicing a few clips together.