Great tool for AB Testing and Personalization
March 25, 2025

Great tool for AB Testing and Personalization

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Adobe Target

Our organization mainly uses target for personalizing landing pages based on campaigns and customer metrics. In addition, we use it heavily for A/B testing.

Pros

  • A/B Testing
  • Personalize content
  • Dynamic rendering of content based on user metrics

Cons

  • Improved compatibility for dev based testing on local servers not publicly hosted
  • Improved A/B testing - identify opportunities to drive incremental conversion
  • Improved CRO and ROI
Use Adobe Target on a daily basis and it plays a large role in how we test/experiment within our buy flows.

Do you think Adobe Target delivers good value for the price?

Yes

Are you happy with Adobe Target's feature set?

Yes

Did Adobe Target live up to sales and marketing promises?

Yes

Did implementation of Adobe Target go as expected?

Yes

Would you buy Adobe Target again?

Yes

Extremely useful for A/B testing content on pages. Provides good insight into performance and allows advanced segmentation to dive further into data.

Adobe Target Feature Ratings

8.1
a/b experiment testing
9
Split URL testing
9
Multivariate testing
9
Multi-page/funnel testing
9
Cross-browser testing
8
Mobile app testing
8
Test significance
9
Visual / WYSIWYG editor
8
Advanced code editor
7
Page surveys
Not Rated
Visitor recordings
Not Rated
Preview mode
7
Test duration calculator
8
Experiment scheduler
8
Experiment workflow and approval
8
Dynamic experiment activation
8
Client-side tests
7
Server-side tests
7
Mutually exclusive tests
8
8.0
Standard visitor segmentation
8
Behavioral visitor segmentation
8
Traffic allocation control
7
Website personalization
9
8.4
Heatmap tool
7
Click analytics
8
Scroll maps
8
Form fill analysis
8
Conversion tracking
9
Goal tracking
9
Test reporting
8
Results segmentation
9
CSV export
9
Experiments results dashboard
9
Platform Integration Features ()
Not Rated

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