it always can be better
March 25, 2025

it always can be better

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Adobe Target

We use it to drive CRO discipline and do AB testings. Its very difficult to implement in different environments, we couldn't have the right support, and we also have to pay for that too (when we're paying for the tool). Also its not very friendly with other analitycs tools.

Pros

  • Personalization
  • Experiments view

Cons

  • Experiment results view (calculator)
  • Design features (to edit when you're not a dev)
  • Implementation with another analitycs tools (not with AA, for ex: GA4)
  • Implementation in environments (especially on app)
  • Amount of experiments
  • Best Flickr time
  • Speed
  • We need to try personalization features
because of personalization features, AI features and CJA!!! loved it, I hope we have it very soon in my job.
The best design products. Because you understand what designers needs.
specially Figma

Do you think Adobe Target delivers good value for the price?

Yes

Are you happy with Adobe Target's feature set?

Yes

Did Adobe Target live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Adobe Target go as expected?

No

Would you buy Adobe Target again?

Yes

In this special case, we migrated to Target when Google Optimize deprecated. It was a big change, tho Optimize was "more friendly to use" in terms of ux and implementation.

Adobe Target Feature Ratings

a/b experiment testing
10
Split URL testing
10
Multivariate testing
10
Multi-page/funnel testing
10
Test duration calculator
6
Dynamic experiment activation
8
Standard visitor segmentation
10
Behavioral visitor segmentation
8
Traffic allocation control
9
Website personalization
Not Rated
Click analytics
6
Goal tracking
9
Test reporting
7
Experiments results dashboard
6

Comments

More Reviews of Adobe Target