Adobe Target is an effective when it works but is currently a buggy mess with severely reduced functionality.
Updated March 26, 2025

Adobe Target is an effective when it works but is currently a buggy mess with severely reduced functionality.

Anonymous | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User

Overall Satisfaction with Adobe Target

Adobe Target is important for our organization and theoretically enables us to more easily run A/B tests and carry out personalization on a number of our sites. Target also enables us to run these tests and personalizations with less, if any, developer support, allowing us to quickly iterate on new ideas

Pros

  • Enables A/B testing through a visual editor
  • Integrate well with Adobe Analytics for further analysis
  • Makes it easy to reuse certain experiences

Cons

  • New UI is extremely buggy
  • New UI has reduced functionality compared to the old UI with certain features completely missing
  • Customer support for Target is abysmal and takes extended periods of time to get any satisfactory support
  • Allows us to quickly iterate on new experiences with minimal uplift
  • Removes some of the burden on web developers to create new experiences that haven't been proven
  • Consistently buggy experience and degraded functionality recently has severely impacted our ability to deliver value with this tool
The recent UI update is a complete mess. It is difficult to navigate and find features that previously existed. The reactiveness of the page depending on window size is also ridiculous and it is absurd that depending on how large your window is, entire columns of functions will disappear with no indication that they are missing. The usability of the tool has fallen off a cliff.

Do you think Adobe Target delivers good value for the price?

Not sure

Are you happy with Adobe Target's feature set?

No

Did Adobe Target live up to sales and marketing promises?

No

Did implementation of Adobe Target go as expected?

No

Would you buy Adobe Target again?

No

When it works, Adobe Target is effective in carrying out A/B tests and personalized experiences across a wide variety of sites and even mobile apps. Its also relatively easy to designate audiences and segment tests /personalized experiences to run only for specific user/audiences and in specific portions of a site.

Adobe Target Feature Ratings

5.6
a/b experiment testing
7
Split URL testing
7
Multivariate testing
4
Multi-page/funnel testing
6
Cross-browser testing
Not Rated
Mobile app testing
Not Rated
Test significance
7
Visual / WYSIWYG editor
2
Advanced code editor
2
Page surveys
Not Rated
Visitor recordings
Not Rated
Preview mode
8
Test duration calculator
5
Experiment scheduler
Not Rated
Experiment workflow and approval
5
Dynamic experiment activation
5
Client-side tests
7
Server-side tests
6
Mutually exclusive tests
7
7.3
Standard visitor segmentation
7
Behavioral visitor segmentation
7
Traffic allocation control
8
Website personalization
7
6.3
Heatmap tool
Not Rated
Click analytics
7
Scroll maps
Not Rated
Form fill analysis
7
Conversion tracking
7
Goal tracking
7
Test reporting
6
Results segmentation
7
CSV export
5
Experiments results dashboard
4
Platform Integration Features ()
Not Rated

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