Influitive, the Hub (almost) everyone should sign up for
Updated February 03, 2016
Influitive, the Hub (almost) everyone should sign up for
Score 10 out of 10
Vetted Review
Verified User
Software Version
Other
Overall Satisfaction with AdvocateHub
We're using it for customer advocacy and have rolled it out to around 30 customers to start with. It helps us engage customers with the help of gamification; get them to do content marketing for us and we hope to increase references and referrals via the Hub. Eventually, we would like to launch it for employees as well and give a strong push to our content marketing strategy.
Pros
- The Hub integrates seamlessly with Salesforce.com and helps you request references from Salesforce itself. Also referrals can be tracked via the integration and only when the referral converts to a customer, the referral challenge is considered successful.
- It is a great tool for content marketing efforts. You can get your advocates to write blogs, do video testimonials, and even appear at events via the challenges.
- It is a cool way to reward your best advocates by giving them perks and rewards for their efforts in helping you get new customers or just market your product to their peers.
- The customer support is unbeatable. Ask them a question within business hours and they will reply to you in minutes.
Cons
- AdvocateHub needs to add more challenge templates so that admins don't have to spend too much time in thinking what to write for a particular challenge.
- Would be nice to see a customizable Hub to have a look and feel in sync with the company website.
- They should have a daily report for admins to track the progress of the advocacy program.
- Social metrics have increased as the advocates have started following us on social media and helping share our content.
- Great feedback has been received with respect to our products.
- We are developing a better relationship with our existing customers.
AdvocateHub Implementation
- Vendor implemented
- Implemented in-house
AdvocateHub Training
Using AdvocateHub
| Pros | Cons |
|---|---|
Like to use Relatively simple Easy to use Technical support not required Well integrated Consistent Quick to learn Convenient Feel confident using Familiar | None |
Yes - The mobile app, Maven is constantly improving and the UI is becoming better with each update.
Comments
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