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AdWords Added Up
May 16, 2014

AdWords Added Up

Kevin Whalen | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with AdWords

AdWords was used in order to generate application leads for our recruiting and talent acquisition department. It was used only in our department by two to three employees. It allows us to target the large majority of people searching on Google for job opportunities. We were able to customize campaigns for keywords we knew certain job seekers that we wanted to target would be searching.
  • Keyword suggestion
  • Analytics
  • Reporting
  • Feedback on quality score improvement
  • Betters alerts on campaigns, groups, or keywords that were performing poorly
  • Gave us applications from irrelevant candidates (bad locations, underqualified)
  • Display campaign drained through our budget with almost no return
  • Indeed,SimplyHired
Much more analytical and better reporting
Renewal of AdWords will depend on us improving our understanding of the tool so that we can better capitalize on our investment.
In terms of recruiting, depending on your competitors you may need to try to claim a niche set of keywords where your CPC will not be drained too quickly. Some of these major corporations have budgets that will leave you broke fast if you try to compete over obvious keywords.