AdWords For Small and Big Businesses Alike
April 08, 2016
AdWords For Small and Big Businesses Alike
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with AdWords
AdWords is used by our digital marketing team. This tactic is great at reaching the customer in the lower part of the marketing funnel. It is great for ad copy and landing page testing since real time reporting is available.
- Adwords is great for advertising because you can set your own budget.
- Collecting and managing data is easy with Adwords. You can view what keywords are working well in your audience, what landing pages on your website work well and which need work.
- Reporting is simple with AdWords. Custom reports are available at the campaign, ad group and keyword levels.
- Adwords changed the names of some of the metrics which has become somewhat tricky. For example clicks are now interactions.
- While the editor is useful most times, not all features are available that are in the online interface.
- Adwords has helped every client I have worked on gain traffic to their website and increase conversions.
- Adwords can also be helpful for awareness campaigns.