AdWords For Small and Big Businesses Alike
April 08, 2016

AdWords For Small and Big Businesses Alike

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with AdWords

AdWords is used by our digital marketing team. This tactic is great at reaching the customer in the lower part of the marketing funnel. It is great for ad copy and landing page testing since real time reporting is available.
  • Adwords is great for advertising because you can set your own budget.
  • Collecting and managing data is easy with Adwords. You can view what keywords are working well in your audience, what landing pages on your website work well and which need work.
  • Reporting is simple with AdWords. Custom reports are available at the campaign, ad group and keyword levels.
  • Adwords changed the names of some of the metrics which has become somewhat tricky. For example clicks are now interactions.
  • While the editor is useful most times, not all features are available that are in the online interface.
  • Adwords has helped every client I have worked on gain traffic to their website and increase conversions.
  • Adwords can also be helpful for awareness campaigns.
Taboola is a similar tool, they are both on a cost per click metric. While Taboola is more focused on blogs or content distribution AdWords is great for getting a person to your website to take an action, check out, or sign up for an email.
AdWords is great way to get a foot in the advertising door. It is great for small businesses and big businesses alike.