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For efficient ROI, give AdWords a try!
September 19, 2017

For efficient ROI, give AdWords a try!

Patrice Watson | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with AdWords

I recommend AdWords at my consulting agency for multiple clients. It primarily is being used for lead generation and sales for small to mid-size business. AdWords provides an efficient, relevant tool to reach a finely targeted customer through defined criteria.
  • AdWords includes an incredible training program, user guide and continuing education through interesting webinars.
  • AdWords outperforms most digital marketing tools I have used at an ROI that is not achievable in traditional media.
  • AdWords continues to innovate based on their intellectual knowledge of consumer technology usage such as adapting to the high use of mobile devices.
  • There is room for improvement when you are managing multiple businesses under one account. There's a lot of repeat data parameter input if an account needs different criteria for each campaign. It's also complicated to distribute the account budget after the initial setup.
  • More training related to understanding how to use the metrics provided in each campaign to build the most relevant schedule possible.
  • Moving an account out from under my account management was overly complicated and despite our best efforts, we lost client data in the process.
  • Efficient ROI
  • Real, trackable results
  • Outperforms similar advertising investments
I purchase a lot of Facebook advertising and continuously wish Facebook would study the Google system for training on AdWords. If you take the time, AdWords offers incredible support and tools to help anyone be successful.
AdWords is well suited for businesses who are very closely in communication with their website management and sales department teams. The best client situation I have had to date with AdWords was for a site that I built in Wordpress. I was able to apply the knowledge I was gaining from AdWords analytics and Google analytics to tweaking the site for best results.

AdWords is not well suited for business owners who do not like data, analytics, technology or numbers. They get super frustrated that they can't do it themselves. There may have been early marketing by AdWords convincing business owners it was easy to do, but in 2017, this is no longer the case. AdWords is a pretty complex system.