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AdWords Remains the King of PPC
October 11, 2017

AdWords Remains the King of PPC

Jeffrey Smith | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with AdWords

AdWords remains the simplest platform for paid digital advertising, even with new offerings popping up what seems like monthly. No aggregate advertising platforms or dedicated platforms like Facebooks Ad Manager, or Yahoos Gemini hold a candle to AdWords. Setting up basic campaigns is incredibly easy, sometimes almost too easy for beginners that don't understand how the bidding algorithms work. The campaign level controls are robust and the Google ecosystem is still an incredible tool for any Webmaster. On any given day I have at least three tabs sitting open that are within the Google umbrella.
  • AdWords has the best granular bid control of any direct ad buying platform I have used.
  • AdWords is within the Google ecosystem, which is a huge plus.
  • AdWords has extremely advanced bidding algorithms.
  • Incredibly simple to set up.
  • Automated bidding can run wild without close oversight.
  • AdWords' primary goal is to get you to spend as much money as possible on bids, you have to keep in reigned it manually.
  • Display advertising has been shown lately to be wildly inefficient.
  • AdWords has been profitable as a whole to our business.
  • AdWords has helped put out footprint in areas where we likely will never show up organically.
  • I have had to get several clicks refunded when they were found to be overcharges, false leads, etc...
AdWords is by far the most simple method of executing PPC in search. It is the undisputed king of the marketplace and while Bing and Yahoo do fill their individual niches, they don't compare.
At the end of the day, AdWords exists to squeeze as much money as possible out of each clients advertising campaign. There are serious concerns surrounding display advertising currently, with quite a few sources stating bot traffic actually comprising a majority of display clicks. Google will happily allow you to bid significantly more than needed to get top of page one, as it drives up other automated bidding campaigns across the board. Googles goal is not to optimize efficiency for your dollar, their goal is to ensure you hit your daily cap on spending every day. That being said, with the proper amount of human input from an educated user, AdWords campaigns can be extremely effective.