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Effective Digital Marketing Channel to Convert Sales through Website
June 29, 2017

Effective Digital Marketing Channel to Convert Sales through Website

Tony Phan | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with AdWords

AdWords are used to promote our cross-border shopping service on Google's search engine. This digital marketing channel is proven to be effective when allowing us to reach a larger market audience which is searching for our services online. It suggests our website to our customers when they use a specific keyword to search for our service on Google's search engine.
  • If you are offering your services/products to a niche market, it is a perfect channel since users of that niche market normally use Google Search to search for their required service/products and this is where AdWord comes in and promotes your services/products to those users.
  • Equality between advertisers: In AdWords, the one with more money does not always win since it uses different measurements to measure the quality of an advertisement on AdWords. So even if you spend less than your competitor but your ads are relevant and informative to users, your ads will be prioritized when customers enter a search query on Google search.
  • Easy to set up: all you need is a credit card and a set of keywords along with content for your ads (which is also familiar since it looks like a search result on Google Search).
  • Payment Method: Currently only credit cards are allowed for making payment for the ads. It would be nicer if more payment options were available.
  • Optimizing your ads: While setting up Adwords is easy, optimizing your ads to reach out more effectively to a customer is more advanced and more difficult. It would be nice if it was simplified so new users (or new business owners) could learn it fast and more easily.
  • Google will have the right to change the regulation of AdWords at any moment. So what works well for your ads today might be taken away at any time in the future since Google decides its rules.
  • Sales through AdWords take up to 70% of our total monthly sales volume
  • Increase traffic to our website significantly
  • Indirectly improve our website rank due to the traffic increase from AdWords
Facebook Ads is more fit for branding than converting sales in our case. We have tried both advertising channels and AdWords appears to be more effective for us (70% of monthly sales volume). Also, while Facebook Ads lead to engagement on the social media platform only, AdWords directs customers to our website and makes conversation through our website easier.
AdWords is useful when you are tackling a specific product/service that a lot of customers are searching for it. When searching for what they want, usually they will go to Google Search first and you can convert them to sales volume right at this stage. Also, the popularity of Google Search is another factor that you might want to consider before using AdWord, since almost everyone will search for something on Google Search, especially for the things that they will spend money on.