AdWords - Paid Search
February 09, 2018
AdWords - Paid Search
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with AdWords
It's been used in the whole organization, as we are a digital marketing agency, managing clients' accounts. It addresses the need of increasing awareness, delivering valuable traffic to clients' websites, achieving goals (such as users' purchases, page visits, as well as any other interaction with the websites).
- AdWords allow us to target a wider audience of all users searching for specific keywords, which we want to show our ads for in the Google Engine, as well as target audiences depending on different criteria
- With AdWords it's easy to deliver traffic to any webpage, it gives the options to see what's users' behavior, on which keywords they're more likely to click and convert, during what time of the day, in which location, etc.
- Another strength is that it can work with many platforms together, such as GA, DoubleClick, Marin software, etc
- More visibility and transparency on the UAC campaigns would be amazing since currently there is almost none
- The positive impact comes from the fact, that paid search is usually the cheapest paid advertising channel
- The negative impact is due to the dependency on Google when it comes to CPCs, as there are many factors influencing the actual CPC, which lately has increased significantly on all types of keywords. Unfortunately, there is absolutely nothing to do on the advertiser's side.
Against Bing, Adwords is the better platform, because many more users search on google instead of bing. This means the reach is quite restricted to Bing. As a whole, AdWords gives much better experience and support than Bing. Google Analytics is an additional tool to AdWords, which might be further helpful when optimising the search traffic, as well as landing pages.