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AdWords Dec 2017
December 28, 2017

AdWords Dec 2017

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with AdWords

Every day to help our client get more leads which lead to a high ROI.
  • Finding a new audience
  • Targeting GEO
  • Managing your budget
  • When segmenting by race and by sex there are a lot of unknowns
  • Connecting the front end matrix to the back end matrix
  • Invalidating fraud clicks
  • Strength the brand represents
  • Reach potential customers I would have no way of getting to otherwise
  • Bringing in more sells and increasing the profitability of the company
You should never just one channel of marketing as each channel has its own advantages and disadvantages. However, AdWords does capture 80% of search volume.
If you are looking to advertise your product it can work for almost any type of business, however, for some keywords, the cost per click is just too high and competition might use that against you.

Evaluating AdWords and Competitors

  • Product Features
  • Product Usability
  • Product Reputation
  • Analyst Reports
Google capitalizes around 80% of the search market, so if you want your consumers to see your product you must be there.
I would not as with Adwords there is no real alternative. I might allocate budget differently between other advertising sources.