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Ahrefs is the most efficient keyword planning & link tracking tool I've used
https://www.trustradius.com/seoAhrefs Site ExplorerUnspecified9.1121101
Katie Goh profile photo
January 16, 2019

Ahrefs is the most efficient keyword planning & link tracking tool I've used

Score 10 out of 101
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Verified User
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Overall Satisfaction with Ahrefs Site Explorer

We use Ahrefs primarily on the consumer marketing team, but also for our B2B team as well. We use it regularly to discover keyword opportunities and content gaps. The data and metrics used are the best I've seen. Once I used the Ahrefs database of keywords and links, I found myself using SEMRush and Moz less and less.
  • Click rate metrics for each keyword
  • Content gap analysis
  • Best link database I've used
  • Useful keyword and link filtering in all reports
  • URL rating distribution is a bit confusing and not as useful as Domain rating distribution would be. All sites I've reviewed with this tend to have a very poor distribution here.
  • New and lost referring domains links is a bit confusing as well. I've never seen any tool do this chart in a way that makes sense. Dramatic rises and loses tend to send people down the wrong path of investigation. A weighted version (based on DR) would likely be more useful.
  • Ahrefs has allowed me to create content sections which have become very valuable to our site
  • Ahrefs allows me to review other websites to discover strategies that have worked for competitors
  • We have been able to track our link building progress on influencer campaigns.
It's very clear that Ahrefs has a larger database than their competitors. I never run into issues where this tool isn't able to evaluate keywords - even if they are very long tail niche keywords.

The link section of the tool is also very useful. Ahrefs is able to clean up the links to root domains better than competitors, making link tracking much easier than it has been in the past.
Ahrefs is perfectly suited for the average website to run a backlink review, track link building, and to discover keyword opportunities. There are several ways to track competitors progress as well.

Ahrefs has led me to make several recommendations for answer box featured content and other types of content as well. I get tons of ad-hoc requests for keywords and topics to review because my colleagues have found this information so useful to them. I rarely have to edit the exported reports because they are so clear, even to those with little SEO background.

Ahrefs Feature Ratings

Keyword analysis
10
Backlink management
10
SERP ranking tracking
7
Page grader
8
Competitive analysis
10
Site audit / diagnostics
2
Site recommendations
2
Global SEO
8
Multi-domain support
10
Integration with web analytics tools
5