Ahrefs is a solid SEO software tool for backlinks & more
June 07, 2019

Ahrefs is a solid SEO software tool for backlinks & more

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Ahrefs Site Explorer

I used Ahrefs for a number of years within a large scale online real estate site. I now use it as part of consulting engagements. Ahrefs allows marketing professionals, particularly SEO professionals, to see competitor backlinks. In this regard, it's also incredibly useful for content marketing idea generation, as well as PR outreach.
  • Competitor backlink research
  • Competitor keyword position research
  • Easy exporting of all search results to Excel or CSV files
  • Somewhat epensive for small orgs/one man teams
  • Site can run very slowly when you get deep into link results
  • Positive improvements in organic search rankings
  • Great research tool for competitive analysis
  • No clear negatives other than cost
SEMRush is the clear competitor and beats Ahrefs for keyword position tracking and keyword competitive analysis. However, Ahrefs is a clear winner in the quality and timeliness of their backlink database. Both should be used in conjunction.
Well suited for SEO teams looking to mimic or beat competitors in organic search rankings. Backlinks are a big driver of this success. Also well suited for PR teams looking to see where competitors were mentioned in online news outlets.

Not well suited for those without at least a basic understanding of digital marketing.

Ahrefs Feature Ratings

Keyword analysis
7
Backlink management
10
SERP ranking tracking
7
Page grader
6
Competitive analysis
10
Site audit / diagnostics
7
Site recommendations
6
Task management
6
Local SEO
9
Social SEO
9
Mobile SEO
9
Global SEO
10
Multi-domain support
8
Integration with web analytics tools
8