Apollo.io vs Zoom Info for prospecting
May 14, 2025

Apollo.io vs Zoom Info for prospecting

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Apollo.io

we use Apollo.io for prospecting into prospective customer accounts and to grab the contact data (Email, phone, etc) for a given prospect that might be a good fit for our platform. It's especially helpful that it integrates with our sales outreach tool (Salesloft) as it allows us to easily upload new contacts directly from linkedin and place them into sequences we've built out in Salesloft. It speeds up our entire process and makes prospecting super simple and easy to do.

Pros

  • Data Accuracy
  • Data Hygiene
  • Salesloft Integration

Cons

  • better workflow for when your platform can't find the data
  • recommended leads based on ICP
  • outside of linkedin Ext. doesn't get much use
  • increased speed to upload new merchants by 20%+
  • improved data hygiene & accuracy by 30%+
  • improved sales outreach by 7%
super easy to set up and use for most general usecases - think the platform can sometimes do a bit too much and should try and stick to it's core competencies which is for prospecting data & uploading into CRMS. the only issue I have with the platform is when Apollo.io can't find the data - it sticks you on a loading screen for way too long and doesn't give you the option to manually upload the contact info during this pending stage.
Apollo.io blows zoominfo out of the water as it pertains to a prospecting tool. It is much easier to upload new prospects directly into sequences within Salesloft and the data is much more accurate overall. I run into far less issues with apollo than I did with zoom info and find the whole platform to be much farther ahead from a functionality standpoint.

Do you think Apollo.io delivers good value for the price?

Yes

Are you happy with Apollo.io's feature set?

Yes

Did Apollo.io live up to sales and marketing promises?

Yes

Did implementation of Apollo.io go as expected?

Yes

Would you buy Apollo.io again?

Yes

Well Suited: -prospecting on linkedin -grabbing prospective client data -uploading contacts into the crm and placing them into the correct sequences Not well suited -email outreach platform -data analytics platform -web traffic monitoring

Apollo.io Feature Ratings

8.0
Advanced search
8
Identification of new leads
10
List quality
6
List upload/download
10
Ideal customer targeting
7
Load time/data access
7
8.3
Contact information
9
Company information
8
Industry information
8
7.3
Lead qualification process
6
Smart lists and recommendations
7
Salesforce integration
10
Company/business profiles
8
Alerts and reminders
6
Data hygiene
9
Automatic data refresh
6
Tags
7
Filters and segmentation
7
1.0
Sales email templates
1
Append emails to records
1

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