Apollo review.

My organization uses Apollo primarily as an outreach tool for ICP data, outbound calling and email sequencing, and generic GTM strategizing. The scope of this is somewhat enormous, as we rely heavily on this data to generate leads and pipeline for our lean sales team. Apollo has been our alternative to ZoomInfo for many of the same business problems.

I think that efficiency has come a lot smoother through Apollo, mostly to find leads and enrich data. It's not our team's preferred tool for deal management, and we have looked to enrich data beyond Apollo a few times because of how poorly the numbers enriched from Apollo appear to be.

It's helped a lot in saving time. I think one way this would be incredibly beneficial is if a dialer were added to the system, allowing for the generation of lists and calling out on those lists with greater efficiency. Ideally, this would bring a lot of levity to a system that has its limitations in terms of being able to dial en masse.