Valuable for the price.
September 30, 2025

Valuable for the price.

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Apollo.io

I´m using Apollo to research prospects, save them in a list, and push them to our CRM system. Furthermore, I´m doing email outreach via Apollo sequences. All in all, I´m very satisfied with the data quality and the fast responses of the customer service desk. The sequence feature could be a bit more advanced, but for the price, the value makes sense to me.

Pros

  • Data quality.
  • Phone numbers.
  • Email addresses.

Cons

  • Sequences.
  • CRM-integrations.
  • Bug fixing.
  • Many new prospects.
  • Detailed filtering to identify the most promising leads.
  • Cheap price compared to other tools.
It´s always a bit hard to find these features. Also, I don´t like that Apollo is changing some icons and design faster than I can change my underwear. The number of features, especially filters, is nice, but it gets changed way too much.
not that much. Compared to Clay Apollo, it remains months behind in terms of AI features. I´m using the follow-up feature, and it is working okay. However, sometimes the scheduled follow-up times are not effective. It means emails are going out with a couple of days' delay.
The performance of apollo is sometimes very poor. It takes long time to load pages. especially if you are in lists or sequences.
Apollo is much cheaper compared to the others. The filter options are much better in Apollo.

Do you think Apollo.io delivers good value for the price?

Yes

Are you happy with Apollo.io's feature set?

Yes

Did Apollo.io live up to sales and marketing promises?

Yes

Did implementation of Apollo.io go as expected?

Yes

Would you buy Apollo.io again?

Yes

If you don't want to spend a lot of money but want a working, trustworthy service, Apollo works well. Phone numbers are only a good fit for 80% of cases, but other tools, like Surfe, are performing better. Also, the data could be updated more often. Sometimes, leads have changed their job a few weeks ago, but it takes a while for it to be updated in Apollo.

Apollo.io Feature Ratings

Advanced search
10
Identification of new leads
8
List quality
9
List upload/download
10
Ideal customer targeting
9
Load time/data access
3
Contact information
9
Company information
9
Industry information
6
Lead qualification process
9
Smart lists and recommendations
8
Company/business profiles
7
Alerts and reminders
2
Data hygiene
3
Automatic data refresh
3
Tags
7
Filters and segmentation
10
Sales email templates
9
Append emails to records
10

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