Apollo is awesome.
October 05, 2025

Apollo is awesome.

Peter Wijeyaratne | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Apollo.io

Apollo helps us to highly target certain industries and personas. It eliminates the need for constant follow-up with leads, as the sequencing function effectively sends out emails at regular intervals with different call-to-actions.

Pros

  • Sequencing
  • Creating lists for specific industries.
  • Finding company emails and titles that are always accurate.

Cons

  • Usability unless you are quite technically savvy it is challenging to navigate the amazing functionality.
  • Providing more granular industry niches.
  • Updating of personnel email addresses when they change jobs, or at least highlighting they have moved on by tracking their LinkedIn.
  • saves us time on BDM activity.
  • Saves us time and effort on Marketing campaign creation and execution.
  • Able to measure results of outreach campaigns quickly.
It has helped us to work closely as a sales and marketing team. Both the sales team and the marketing team are working towards one outcome, which is to generate business leads. Apollo helps us to achieve that by having one central location to handle everything from list creation to outreach email campaign creation.
By reducing repetitive tasks.
Due to the advanced functionality, it is sometimes difficult to navigate where certain criteria are set up.

Do you think Apollo.io delivers good value for the price?

Yes

Are you happy with Apollo.io's feature set?

Yes

Did Apollo.io live up to sales and marketing promises?

Yes

Did implementation of Apollo.io go as expected?

Yes

Would you buy Apollo.io again?

Yes

HubSpot CRM, Mailchimp Transactional Email (mandrill)
Ideal for marketing campaigns if you are looking to target specific niches and personas. It is also ideal for creating lists that you can follow up on later. Re-triggering sequences every 3 months is also easy, as you don't have to redo the same sequence once it is set.

Apollo.io Feature Ratings

8.7
Advanced search
5
Identification of new leads
10
List quality
7
List upload/download
10
Ideal customer targeting
10
Load time/data access
10
8.0
Contact information
7
Company information
8
Industry information
9
7.0
Lead qualification process
10
Smart lists and recommendations
6
Salesforce integration
6
Company/business profiles
6
Alerts and reminders
5
Data hygiene
4
Automatic data refresh
6
Tags
10
Filters and segmentation
10
8.0
Sales email templates
10
Append emails to records
6

Comments

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