Real and honest review of AppsFlyer
August 09, 2020

Real and honest review of AppsFlyer

amit grover | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Modules Used

  • Attribution

Overall Satisfaction with AppsFlyer

We use AppsFlyer for attribution, tracking, and events for our real money gaming app named Playship. It is a great app for casual gaming with arcade games like carrom, pool, etc., and one of India's leading gaming ventures. We have plans to grow this app for users across India and are currently in the phase of user acquisition and retention. We use various 3rd party ad networks and ad agencies, and it is useful to attribute the media sources of acquisition using AppsFlyer.
  • Attribution
  • Events tracking
  • Reporting
  • Cost analysis
  • Recommendations
  • Analytics
  • Cohort analysis
  • AppsFlyer gives good visibility on media sources where our users are coming from.
  • AppsFlyer gives a good idea of which users are converting towards being paid users.
  • AppsFlyer helps us compare the spend and effectiveness of media sources.
It is a step with medium difficulty to integrate various 3rd party tools with AppsFlyer. Some blogs and articles are available for doing the integrations though a little bit of help from the Tech team is required for doing the integration.
If you are spending on multiple sources to acquire users for your app, then it is good to use Appsflyer to attribute and track the media sources, as this will help you understand which are your most efficient and most effective sources for marketing. You can also compare the sources and see which ones have the potential to scale as per your value or volume targets.