AWeber - kind of does the job
January 02, 2018

AWeber - kind of does the job

Vilhelm Kruse | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with AWeber

We use Aweber to
  • manage contact list and campaigns
  • automate email sequences for webinars and small courses
  • handle subscribers to newsletters
  • as a hub between signing up and a website and adding a lead to a list
  • keep track of event participants for off and online workshops
  • segmenting our leads
  • part of our sales funnel
  • Managing subscribers and sending out bulk information as in newsletters. This is what it is built for and it is what it does best.
  • Automation. The automation is straightforward and easy to use. We use it for automated workshops where the participant gets an email every third day throughout the year.
  • I find segmenting lists hard to do with Aweber. There is the possibility of tagging, but last time I checked it was still in Beta.
  • I have found no real way of allowing my leads to self-maintain their information and self select which lists they are opted in on.
  • The UI feels outdated.
  • Once the automation is set up everything just works and it is super nice not to have to worry about it.
  • We wanted to send out newsletters and it is super simple to do and we get it done.
  • We want to make sure we comply to the regulations in regards to opting in and with Aweber we are pretty sure we do.
If you send out less than 2000 emails monthly then MailChimp is a free alternative. It's hard to argue with free although I am not sure how much the free MailChimp version includes in terms of automation.
For a basic option and sending out newsletters, Aweber does the job and the automation is also straightforward to use. However, I feel I keep hitting the ceiling as to what it can do. For a company with a limited need for bulk email - free alternatives like MailChimp look very appealing.

AWeber Feature Ratings

WYSIWYG email editor
5
Mobile optimization
5
Email deliverability reporting
9
List management
4
Triggered drip sequences
8
Dashboards
8
Standard reports
8
Custom reports
8