Great for Mid Sized companies
January 27, 2020

Great for Mid Sized companies

coll kirk | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with AWeber

AWeber is being used for email communication in B2B and B2C. It includes behavior-based campaigns as well as monthly newsletters and ad-hoc campaigns. Overarchingly we use it to move consumers and customers down the funnel into conversion.
  • List Management and segmentation
  • Automation
  • Sales Tracking or conversion tracking - okay but needs work
  • Price compared to competitors
  • Easy to implement across departments
  • AUtomation and set up of rules
AWeber is exact in between of Eloqua and Mailchimp. It has more options and functionality then Mail chimp, but it is lighter (not as coding heavy) than Eloqua. This is a good fit if you are in the walk phase of your email strategy and have a database under 2MM
AWeber is an excellent tool if you are more engaged and able to do some light coding, as well as develop massive campaigns based on behavior. It is a step up from some of its competitors and is an advanced level. It is lighter than a full-service agency, but the support team is beneficial if you run into an issue. For large corporations with eCommerce, this won't do the heavy lifting, but if you are smaller and mainly focused on brand awareness, it is good.

AWeber Feature Ratings

WYSIWYG email editor
8
Mobile optimization
7
Email deliverability reporting
9
List management
9
Triggered drip sequences
7
Dashboards
8
Standard reports
9
Custom reports
8