Simple easy to use email marketing software! Great inbox deliverability.
January 20, 2020

Simple easy to use email marketing software! Great inbox deliverability.

Mukesh K. Singhmar | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with AWeber

We, SeeResponse, are a full-service B2B marketing agency that specializes in email marketing. We provide managed email marketing services and use AWeber to help our valued customers build, launch and manage their email marketing campaigns. These campaigns let our customers promote their products and services and also send informational content like blogs, articles, webinars, and newsletters. The frequency of these emails ranges from daily to monthly. But most of the emails are on a weekly cadence. Though most of our campaigns run on a periodic basis, we also leverage AWeber to send out one-off broadcasts. These usually are product launch emails, corporate announcements, and press releases or news bulletins. The business problem that AWeber helps us and our customers solve is that it eliminates the complexity associated with sending out email marketing campaigns a great deal and provides an easy and simple email outreach solution at a rather inexpensive price point.
  • AWeber provides great email deliverability. Emails get into the inboxes.
  • AWeber's reporting feature and the dashboard view.
  • The default view that's associated with a list vs. the account or campaigns.
  • Inbox deliverability is great and helps generate more website visitors and leads.
If you are evaluating an email marketing or email broadcast software that is easy to use, at a reasonable price and does the makes sure the emails get delivered in the inboxes and not in the spam folders and has all the necessary reporting functionality then try AWeber. Compared to Mailchimp and ActiveCampaign the email deliverability is at par. ActiveCampaign, however, provides better automation features. Mailchimp's automation functionalities are also stronger. But compared to SendinBlue and Zoho Campaigns, AWeber definitely provides better inbox deliverability!

It is a rather strong email marketing software. We love the fact that they provide great email deliverability. We also like their dashboard view. Their reporting interface displays account overview, subscriber stats, metrics from your recent campaigns, and stats from your lists. From the dashboard itself, one can look up a contact from the "list stats" section and can also update contact status or unsubscribe a contact. This saves you additional steps.

AWeber can work on making better the default view that's associated with a list vs. the account -- which is different from most email software out there. To elaborate, the default view will always be associated with a list of what they refer to as "Current List". From a user perspective, this means that you have to skip between the lists to see campaigns send to that list. This as opposed to the more standard campaign list view that most other email software have is a little tricky to get used to, especially when you are starting off new on AWeber.

AWeber Feature Ratings

WYSIWYG email editor
9
Mobile optimization
10
Email deliverability reporting
10
List management
8
Triggered drip sequences
7
Dashboards
9
Standard reports
9
Custom reports
7