Basecamp is being used as a project management/collaboration tool across the organization. It's supposed to be uniting copy, creative, and us as the digital marketing team in making timelines and creating assets.
It is currently being used by only our department.
Basecamp eliminates combing through 100's of past emails to find versions or conversations with coworkers. It's a place where an entire project can live and exist. It creates transparency in the creative process.