Social Strategy Selection - more than just stars.
Updated September 30, 2015
Social Strategy Selection - more than just stars.

Score 8 out of 10
Vetted Review
Verified User
Software Version
All
Modules Used
- Conversations
- Connections
- Intelligence
- Media
Overall Satisfaction with Bazaarvoice Conversations
The Bazaarvoice reviews platform is used by several shared clients. I also worked for Bazaarvoice in the past.
Pros
- It is an excellent enterprise software solution for any business looking to do more with reviews and UGC than just an onsite widget.
- Reporting and analytics is best in class. Built more for the end business user than the complicated analysts tools that are more common.
- Open API - very easy to integrate in marketing and technology development.
Cons
- Innovation - especially in data and flexibility. Although top of the list for me in reporting/analytics, this will not always be the case.
- Flexibility - some of the newer product improvements are more structured.
- Internationalisation - although coverage is strong in many areas, Bazaarvoice could do with stronger adaptability to the different international markets.
- Better customer service - as with these reviews, people like to vent and online is the easiest path for that rant. Well structured reviews and solid moderation can help funnel those vents to the right people.
- No doubt - UGC increases conversions onsite. This isn't a unique trait to Bazaarvoice, but it makes choose whether or not to implement UGC at all a no-brainer.
- reevoo,trustpilot,feefo
It is completely determined by your business objectives - most onsite widgets will do the exact same things: stars and reviews onsite. The key differentiator would be reporting and only a few have the structure and robust analytics to accomplish this. Bazaarvoice is certainly one of those.
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