Item: Bazaarvoice
Rating: 8
Author: Verified User

Overall Satisfaction with Bazaarvoice Conversations

Use Cases and Deployment Scope

The Bazaarvoice reviews platform is used by several shared clients. I also worked for Bazaarvoice in the past.

Pros and Cons

Pros

It is an excellent enterprise software solution for any business looking to do more with reviews and UGC than just an onsite widget.
Reporting and analytics is best in class. Built more for the end business user than the complicated analysts tools that are more common.
Open API - very easy to integrate in marketing and technology development.

Cons

Innovation - especially in data and flexibility. Although top of the list for me in reporting/analytics, this will not always be the case.
Flexibility - some of the newer product improvements are more structured.
Internationalisation - although coverage is strong in many areas, Bazaarvoice could do with stronger adaptability to the different international markets.

Return on Investment

Better customer service - as with these reviews, people like to vent and online is the easiest path for that rant. Well structured reviews and solid moderation can help funnel those vents to the right people.
No doubt - UGC increases conversions onsite. This isn't a unique trait to Bazaarvoice, but it makes choose whether or not to implement UGC at all a no-brainer.

It is completely determined by your business objectives - most onsite widgets will do the exact same things: stars and reviews onsite. The key differentiator would be reporting and only a few have the structure and robust analytics to accomplish this. Bazaarvoice is certainly one of those.

Likelihood to Recommend

Focus on selecting a provider based on your overall business goals. Are you looking to just tick a box and put stars/reviews on the website and don't care about product, customer service insights? This might not be the best tool as it is more expensive. Do you have the resources for a more robust reporting tool? The reports are intuitive but there does need to be a clear owner in your organisation for UGC - preferably one integrated with your overall marketing strategy.

Using Bazaarvoice Conversations

Likelihood to Renew

As we are a partner to clients and not the direct owner of the relationship, I would align the software recommendation with the business maturity and objectives of each organisation. It is important not to recommend too much for a business not ready or equipped to have an enterprise solution, but also even worse to ignore the value in the data when using a more robust tool.

Bazaarvoice Conversations Reliability

Reliability and Availability

Comments

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Social Strategy Selection - more than just stars.

Software Version

Modules Used