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Social Strategy Selection - more than just stars.
Updated September 30, 2015

Social Strategy Selection - more than just stars.

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

All

Modules Used

  • Conversations
  • Connections
  • Intelligence
  • Media

Overall Satisfaction with Bazaarvoice Conversations

The Bazaarvoice reviews platform is used by several shared clients. I also worked for Bazaarvoice in the past.
  • It is an excellent enterprise software solution for any business looking to do more with reviews and UGC than just an onsite widget.
  • Reporting and analytics is best in class. Built more for the end business user than the complicated analysts tools that are more common.
  • Open API - very easy to integrate in marketing and technology development.
  • Innovation - especially in data and flexibility. Although top of the list for me in reporting/analytics, this will not always be the case.
  • Flexibility - some of the newer product improvements are more structured.
  • Internationalisation - although coverage is strong in many areas, Bazaarvoice could do with stronger adaptability to the different international markets.
  • Better customer service - as with these reviews, people like to vent and online is the easiest path for that rant. Well structured reviews and solid moderation can help funnel those vents to the right people.
  • No doubt - UGC increases conversions onsite. This isn't a unique trait to Bazaarvoice, but it makes choose whether or not to implement UGC at all a no-brainer.
  • reevoo,trustpilot,feefo
It is completely determined by your business objectives - most onsite widgets will do the exact same things: stars and reviews onsite. The key differentiator would be reporting and only a few have the structure and robust analytics to accomplish this. Bazaarvoice is certainly one of those.
Focus on selecting a provider based on your overall business goals. Are you looking to just tick a box and put stars/reviews on the website and don't care about product, customer service insights? This might not be the best tool as it is more expensive. Do you have the resources for a more robust reporting tool? The reports are intuitive but there does need to be a clear owner in your organisation for UGC - preferably one integrated with your overall marketing strategy.

Using Bazaarvoice Conversations

As we are a partner to clients and not the direct owner of the relationship, I would align the software recommendation with the business maturity and objectives of each organisation. It is important not to recommend too much for a business not ready or equipped to have an enterprise solution, but also even worse to ignore the value in the data when using a more robust tool.

Bazaarvoice Conversations Reliability