Reviews Generate Conversion Lift & SEO Rich Content
Updated February 01, 2016
Reviews Generate Conversion Lift & SEO Rich Content
Score 8 out of 10
Vetted Review
Verified User
Modules Used
- Conversations,Connections,Intelligence,Media
Overall Satisfaction with Bazaarvoice Conversations
Our marketing department is using Bazaarvoice on our two direct to consumer websites. Customer reviews help improve our conversion rate, bounce rate and time on site. It also helps provide SEO rich content on the product detail page which gives us better rankings on SERPS. Review stars on Category Pages improve CTR as well.
- When a customer purchases from us, they are sent a post-interaction email by Bazaarvoice two weeks later after they've received their purchase and had a chance to try it out. This email gets customers back on our site leaving SEO-rich reviews. Our marketing team uses these reviews for social posts and email blasts as well.
- The Bazaarvoice annual conference was really beneficial. I was able to talk to different Bazaarvoice teams and get recommendations for improving our experience with Bazaarvoice. I also got ideas from fellow marketers on how they were able to increase reviews or use the reviews in marketing initiatives.
- The Bazaarvoice Conversion Impact Report lets me know Conversion Rate, AOV, Revenue, etc. for customers who've used reviews vs. those who haven't. This helps me know that Bazaarvoice is paying for itself.
- The Questions & Answers section on the product detail pages give us another way to add SEO-rich content when we answer customer questions. It also gives us insight into what the customers are struggling with. With this info we will add info to our product description, shipping pages, etc.
- I would like to be able to incentivize our customers to leave a review by offering a coupon or entering their name into a drawing if they leave a review. However, Bazaarvoice doesn't consider these authentic reviews if our customers are rewarded for leaving them and so they discourage this practice. However I've seen other review engines offer a way to reward customers for their reviews.
- We have a Magento store with two different store instances. When we brought the second store online and added Bazaarvoice it was a disaster. Our products were all mixed it up and it took several months to resolve. I would be very careful if you're running more than one store with Bazaarvoice.
- I wish they had a more robust reporting dashboard. Most of the reports have to be generated using a template that is emailed to me and downloaded as a csv. I would rather see this info in the dashboard with the ability to download charts and report info in a pdf. This is helpful in reporting to the executive team who likes a visual [presentation].
- Our conversion rate saw a 127% lift with reviews.
- Our Average Order Value saw a 7.6% lift with reviews.
- Our revenue per visitor saw 144.3% life with reviews.
- Reviews and Q&As allow us to embed SEO-rich content which helps us rank better on search engines.
- We can send Bazaarvoice Reviews to Google to be included in our Product Listing Ads. Having the review stars under our PLAs increases our CTR.