1. Home
  2. Search Engine Marketing (SEM) Tools
  3. Microsoft Advertising Reviews
  4. User Review of Microsoft Advertising
Bing Ads is Great for SMB Search Ad Management
October 02, 2017

Bing Ads is Great for SMB Search Ad Management

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Bing Ads

We leverage Bing Ads for pay-per-click advertising across Bing, Yahoo and their partner network.
  • Data Visualization
  • Integration
  • Performance Recommendations
  • Reporting
  • Data Management
  • Usability
  • User Interface
  • Great recommendations for optimization based on objectives.
  • Clunky UI hampers team's ability to scale campaign setup and optimization.
When it comes to search advertising, I prefer to administer Bing and Yahoo campaigns using Bing Ads because the UI is far superior to Yahoo's offering and it allows us to manage our ads across the two platforms in one central location.
Bing Ads is great for smaller scale search advertising management, but falls short for larger scale advertising programs. Small to mid-sized organizations will be satisfied with using Bing for their ad management, while larger organizations with more budget and a higher number of campaigns would be best suited with a third party ad management platform.