Boom! Bing Ads
October 13, 2017

Boom! Bing Ads

Austin Moore | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Bing Ads

We use Bing across almost all of our clients. Bing ads is used in combination with Google AdWords to cover both search engines and range of demographics for our target audiences.

Since Bing skews towards an older demographic it can sometimes be more effective to use than Google.
  • Bing skews towards an older demographic which helps for certain products to target
  • Can sometimes warrant a cheaper cost per click across specific search terms
  • Using Bing in combination with Google gives advertisers coverage across the two prioritized search engines
  • Bing ads editor is very clunky. You cannot select more than one campaign to view multiple campaigns and make changes more easily.
  • Bing typically takes longer to accommodate the changes and updates that Google rolls out. Whether it is for ad extensions or relative to the URL update...it always is delayed longer than anticipated.
  • Bing ads limits you to 2500 zip codes which can be problematic if you have more.
  • Bing ads UET tag is somewhat confusing to follow
  • Bing branded campaigns always perform well and are a key component to my accounts.
  • Unfortunately, on Bing...branded searches do not occur as often as you would like.
  • Overall, Bing has always been an integral part of my plans for SEM and my clients
Bing ads is less user friendly than Bing and usually rolls out updates much later than Google does. It always seems like Bing is constantly trying to catch up to Google as opposed to bringing new opportunities to the table.
Bing ads is good to use when your target demographic is skewed towards an older audience. It is also important to take advantage of your branded campaigns across Bing as well to become as efficient as you can.