Bing Ads - An efficient use of your PPC dollars
November 25, 2018
Bing Ads - An efficient use of your PPC dollars
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with Bing Ads
Bing Ads provides a real efficient spend of PPC dollars, usually coming in cheaper with better results than Google Ads. The reason for a not perfect score in the "Would you recommend to friends" then, comes from two factors that keep it from being a complete peer to Google Ads: Scale and ease.
Bing Ads simply does NOT have the scale that Google Ads has, with many less searches coming in daily. As for ease of use, Bing has some slight quirks that make it just a little harder to work with than Google. Nothing that should keep you from using it, but it's usually a supplement to Google than a replacement, or sole avenue for PPC spend.
Bing Ads simply does NOT have the scale that Google Ads has, with many less searches coming in daily. As for ease of use, Bing has some slight quirks that make it just a little harder to work with than Google. Nothing that should keep you from using it, but it's usually a supplement to Google than a replacement, or sole avenue for PPC spend.
- Cheaper
- More Efficient
- Easy sync with Google Ads to find a new audience for PPC
- Quicker interface
- Easier addition of negative keywords
- Find scale where possible
- Great efficiency
- Low cost
- Great conversion rate
- Google Ads (formerly AdWords)
Google Ads, as I've said before in this review has the scale that Bing Ads does not. However, as stated again, Bing is more efficient, meaning there is more return on ad spend through Bing. Google has no sync feature. So if you're ever going to use Google Ads, I'd recommend starting their, and syncing over to Bing, as opposed to the reverse.