Bing Ads - An efficient use of your PPC dollars
Anonymous | TrustRadius Reviewer
November 25, 2018

Bing Ads - An efficient use of your PPC dollars

Score 8 out of 10
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Overall Satisfaction with Bing Ads

Bing Ads provides a real efficient spend of PPC dollars, usually coming in cheaper with better results than Google Ads. The reason for a not perfect score in the "Would you recommend to friends" then, comes from two factors that keep it from being a complete peer to Google Ads: Scale and ease.

Bing Ads simply does NOT have the scale that Google Ads has, with many less searches coming in daily. As for ease of use, Bing has some slight quirks that make it just a little harder to work with than Google. Nothing that should keep you from using it, but it's usually a supplement to Google than a replacement, or sole avenue for PPC spend.
  • Cheaper
  • More Efficient
  • Easy sync with Google Ads to find a new audience for PPC
  • Quicker interface
  • Easier addition of negative keywords
  • Find scale where possible
  • Great efficiency
  • Low cost
  • Great conversion rate
Google Ads, as I've said before in this review has the scale that Bing Ads does not. However, as stated again, Bing is more efficient, meaning there is more return on ad spend through Bing. Google has no sync feature. So if you're ever going to use Google Ads, I'd recommend starting their, and syncing over to Bing, as opposed to the reverse.
Bing Ads is well suited as a supplement to Google Ads. With an excellent synchronization feature, it works great when you use it in addition to Google Ads, as opposed to your sole avenue to PPC or a replacement for the behemoth of Google. It's also great if you don't have scale. With a small budget, Bing might be preferred, as you have no need to scale up, but just need the most efficient spend you can get.