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Bing Ads - Serious Contender
June 20, 2018

Bing Ads - Serious Contender

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Bing Ads

Bing Ads is currently being utilized across our digital search team, spanning over several lines of businesses for our consumer electronics client. It helps us reach low tunnel users that are actively searching for solutions or products in search.
  • Ease of implementation and duplication from existing AdWords campaigns
  • Capability to sync with Excel spreadsheets a huge plus
  • Drive cost efficient traffic similar to AdWords at usually lower CPCS
  • Reporting interface in UI could be improved to include more commonly used KPIs (impression share)
  • Little to no account management opportunities at MCC level, must link and allow access at individual account levels
  • Browser specific features and opportunities based on languages within a country
  • Positive: Bing Ads has proved successful in bringing additional revenue with consumer electronics purchases at an efficient ROAS
  • Positive: Bing Ads has proved successful in driving incremental traffic and engaged users to brand website
  • Negative: Bing Ads currently does not offer additional language support within certain countries and is therefore a negative impact in opportunity
Bing Ads is a consistent add in to all of our search plans as it is necessary to bring in the most market share for our list of keywords.
Well suited scenarios for Bing Ads include opportunities to reach incremental low funnel traffic in addition to other search engines. Less suited scenarios include specific engines that need large volume or high number of impressions for success.