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High ROI with growing potential
April 25, 2019

High ROI with growing potential

Brandon Mitchell | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Bing Ads

Bing Ads is one of many marketing channels our agency uses to generate revenue on behalf of our clients. We optimize our paid search around Google and Bing specifically in the paid search realm.
  • Seamless importing from Google.
  • Much easier account setup compared to Google.
  • Recent integration with AOL and Yahoo gives the platform more reach.
  • Much less traffic volume compared to Google.
  • Not much to differentiate the platform from Google.
  • Audiences (the search partner network) is very easy to miss for the average user, which can lead to spammy placements and overspending.
While we use all paid platforms (Google, Bing, and Yahoo before consolidation), Bing usually had the highest return on investment.
Bing Ads is suited to anyone that may be looking to generate more ROI to compliment their other paid search efforts. Bing generates more ROI than Google in our experience, however, it spends significantly less due to lower demand.