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Bing Ads Makes a Lot of Sense For Our Business
February 26, 2019

Bing Ads Makes a Lot of Sense For Our Business

Ellen Evans | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Bing Ads

I work for a company that has infomercials and a direct b2c website as well as the major b2b clients in the home improvement industry. We use Bing Ads as part of our overarching PPC strategy. This targets people on the Bing, Yahoo, and AOL networks that may not use Google. We see very good results on Bing Ads. We are a traditional Ecomm strategy based on MER.
  • Higher ROAS for my company.
  • Reaches people not on the Google Network.
  • Is large enough to still be run by our Agency, but friendly enough that internal reporting is not difficult.
  • Support is stellar (I use chat support).
  • Linking and unlinking agencies is difficult.
  • Admin settings are easy to change and there are no checks and balances to recover ownership.
  • No easy integration with Google Analytics (have to use Doubleclick, Kenshoo, etc.).
  • We have a higher ROAS on Bing Ads than Google Ads.
  • Bing Ads is a little slower at bidding recommendations and algorithms.
  • CTR for us is much higher than Google.
We use Google Ads, Amazon Advertising and Bing Ads. Amazon has the best return for us by far, but Bing Ads outperforms Google Ads for us. Google obviously reaches many more people than Bing, but we are a traditional company working on MER/ROAS. We will continue to use Bing Ads.
It's great to capture traffic for anyone not on Google. For us, a lot of our demographic uses these search engines still. We see a higher ROAS from these ads because it's more suited for our company. If you have to budget and can spread your spend, I definitely recommend Bing Ads.

Bing Ads Support

They were able to screen share and resolve my issue. On a later issue, they were able to solve my access problem. I have never left a chat support session without resolving my issue. They have always been nice, knowledgable, and courteous. We do not have a dedicated support team like we have Google reps.
ProsCons
Quick Resolution
Good followup
Knowledgeable team
Problems get solved
Kept well informed
No escalation required
Immediate help available
Support understands my problem
Slow Initial Response
They can screen share! This saved me when we switched agencies and we were having access issues. I love that they could see what I was seeing, it helped out so much since there was a permission issue. Since I wasn't a super admin I lost access to our accounts for a moment! It was scary! They helped me out, though, and restored my access.