Great Secondary Platform for Search Marketers
May 28, 2019

Great Secondary Platform for Search Marketers

Joseph Lesho | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with Bing Ads

Bing Ads is being used for search ads for both our clients and our own marketing. Because the demographics of Bing users differs from that of Google Ads, the platform allows us to expand our audience reach.
  • For the most part the UI mimics Google Ads, so there's not much of a learning curve
  • With the right campaign structure and targeting, we can see great ROI, sometimes even exceeding that of Google Ads
  • Direct and automated imports from Google Ads makes it easy to get a campaign up and running
  • Search volume is much lower than what you see on Google
  • Though the UET tracking codes are supposed to make tracking implementation simpler, I find it a bit more confusing than Google's implementation
  • They tend to focus more on feature parity with Google, rather than creating compelling differentiators
  • Bing Ads has improved ROI for a number of our clients. Though search volume is a lot smaller than what we'd typically see on Google, we tend to see higher conversion rates and ROI.
Bing is not quite as good as Google, but it is lightyears ahead of where Yahoo Gemini was. It's a fantastic platform if the client has enough money to support it.
Bing Ads is a great way to supplement Google Ads if your client has the budget for it. Smaller budget clients should probably just stick to Google, as that will typically be the most lucrative platform, but good return can also be had on Bing.