The go-to URL shortner
March 27, 2022

The go-to URL shortner

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Bitly

Not only super useful URL shortening - but the additional features like the ability to integrate webhooks or QR codes with the shortened URL's are incredibly useful. The best usecase we have is shortening incredibly long URL's to short ones for our digital brochures for our events - then placing the QR codes around the event, so visitors have access to maps, timetables etc on their own devices.

Pros

  • URL Shortening
  • Custom Domains
  • QR Codes

Cons

  • Adhoc Pricing
  • Accuracy
  • Campaign grouping tracking
  • Custom Domains
  • Shortening URL's
  • QR Code Generation
  • Increased digital asset interaction via QR codes usage
  • Given non-technical users the ability to setup and manage their own shortened urls
  • Increased brand awareness via custom domains in shortened urls
Bitly is the brand most associate with URL shortening. It's incredibly easy to use, non technical users can see instantly how it works and pick it up without issue. The features are increasing all the time, though now mostly locked behind the paid tiers - if you ever need to downgrade, you'll likely miss out on a lot of the best features.

Do you think Bitly delivers good value for the price?

Yes

Are you happy with Bitly's feature set?

Yes

Did Bitly live up to sales and marketing promises?

Yes

Did implementation of Bitly go as expected?

Yes

Would you buy Bitly again?

Yes

The ability to shorten an URL to a legible format - while incorporating your brand(s) via custom domains is very powerful and relatively simple to get up and running. The QR generation on the shorten URL's is a great feature and the ability to get simple top level tracking is good.

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