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Good tool for social media teams tracking canpaigns
March 24, 2022

Good tool for social media teams tracking canpaigns

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Bitly

I use bitly to shorten links that have UTM parameters pertaining to our digital efforts.
  • Shortens long links
  • Keeps track of all customized links
  • Provides data such as number of clicks
  • Links mysteriously stop working
  • Making it easier to use customized brand bitly with website
  • Notify users when a link clicked on isn’t working
  • Verify that live URLs are being customized
  • Shortening long links
  • Tracking link clicks
  • It has helped to show the effectiveness of creative campaigns
  • Solidify the hours spent doing social media moderation by using customized links in specific replies
I didn’t use rebrand my for long. Possibly because the UX wasn’t as clean as bitly.

Do you think Bitly delivers good value for the price?

Yes

Are you happy with Bitly's feature set?

Yes

Did Bitly live up to sales and marketing promises?

Yes

Did implementation of Bitly go as expected?

Yes

Would you buy Bitly again?

Yes

It’s well suited for social media teams that want to differentiate between their paid ca organic performance. Also, to track the specific performance of a campaign. It’s especially helpful to transform a long URL into a shorter one, and to be able to customize the text. Having random letters and numbers is an option, but spelling out words is more powerful.

Perhaps less appropriate if you aren’t tracking. For example, sometimes teams don’t use UTM parameters, and if that were the case, it would be more simple to use the URL.