Great easy-to-use link shortening tool
March 25, 2022

Great easy-to-use link shortening tool

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Bitly

We primarily use Bitly for generating short URLs on platforms where there is a limited character count, for example, Twitter or in SMS messages. We also use it to track the number of link opens where we are redirecting users to documents, e.g. PDFs, and traditional methods of capturing data for analytics purposes cannot otherwise be used.
  • Link shortening
  • Data analytics
  • Market-leading brand
  • Ease of use
  • Better integration of using custom domains with third-party platforms
  • Ability to expire short URLS after a predefined length of time
  • Checking of other users’ short URLs to prevent masking of redirects to harmful and/or spammy content
  • Ease of setup
  • Ease of use
  • Analytics and reporting features
  • Improved brand recognition
  • Better campaign reporting
  • Simplified user experience

Do you think Bitly delivers good value for the price?


Are you happy with Bitly's feature set?


Did Bitly live up to sales and marketing promises?

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Did implementation of Bitly go as expected?

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Would you buy Bitly again?


Twitter Ads, LinkedIn Jobs, Facebook Business Manager (formerly Pages Manager)
Bitly is really well suited to novice users who have limited understanding of how domains work and need a simple way to be able to create ‘marketing friendly’ URLs that they can create for collateral across multiple channels. It is less well suited for use in environments where there is SEO value in avoiding creating a redirect chain.