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Using Bitly as a Software Marketer
March 25, 2022

Using Bitly as a Software Marketer

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Bitly

We used Bitly to track clicks on our URLs as well as shortening URLs for social media, such as Instagram. It's very useful when making Twitter posts because we can limit the character count by using shorter URLs. We used it to monitor the conversion rate between views and downloads as well. For example, we might use it to shorten the app download link from App Store and track the click vs download ratio. It can be used to compare the accuracy of other analytics platforms too (I find they don't capture the page views as well as Bitly).
  • Shortening URLs
  • Click tracking
  • Easy to understand interface
  • Advanced analytics
  • Searching through links on the dashboard
  • Link shortening
  • Click tracking
  • Understanding CPC
  • Seeing conversion between clicks and downloads

Do you think Bitly delivers good value for the price?

Yes

Are you happy with Bitly's feature set?

Yes

Did Bitly live up to sales and marketing promises?

Yes

Did implementation of Bitly go as expected?

Yes

Would you buy Bitly again?

Yes

If you need to shorten a URL for social media posts (Twitter, Instagram, etc.), it is helpful. For example, when you need to shorten a post for the Twitter character count limit, it is useful. In addition to shortening the character count, it allows you to track the clicks for each campaign. If you want to do Influencer campaigns, this can be helpful to see how many views/clicks the link got. For link tracking or app download tracking, I might use a different program because Bitly doesn't show advanced analytics.