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Bloomerang Makes Us Better
March 01, 2019

Bloomerang Makes Us Better

Peter Georgson | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Bloomerang

We use Bloomerang for our donor management system. We use it to track donations, interactions, and engagement with our donors. We send and track mailings through Bloomerang.
  • Bloomerang is web based and so easy to access. Recording interactions with donors is easy and enjoyable.
  • I send an email newsletter through Bloomerang. It is easy to set up templates and update them. After sending a newsletter it is easy to see detailed tracking info (when launched, deliverability, opened stats, recipient engagement, and links clicked).
  • Bloomerang's interactive connections is so helpful. There are so many connections to find things one may want to follow. As I mentioned in the email tracking portion you can click any number of links to follow or find detailed information (unsubscribes, bounced, etc.)
  • The Bloomerang email portion could use some additional formatting options. I'd like to see the active links be allowed to be a larger font. I'd also encourage them to establish pre-headers. I used them a lot before I started sending my emails through Bloomerang - still the positives of Bloomerang outweigh the previous program I used because it is integrated with all my donor records.
Overall we felt that Bloomerang was a better product for a lower cost. It provides an easier interface, with a cleaner dashboard, and very easy to customize letters. Creating reports is super-easy.
Bloomerang in my experience is great in so many ways - User-friendliness, ease of reports, embedded email (we used to use MailChimp which made us maintain two address lists), the dashboard, donor-retention focus, email "bcc@bloomerang.me" to note email interactions in donor profile, Active Tasks, new Donor Surveys, integrated DonorSearch (which I've barely begun to utilize), and the list goes on...