Ease of use for ecommerce enterprises
March 11, 2025

Ease of use for ecommerce enterprises

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Bloomreach Composable Personalization Cloud

We use Bloomreach for sending out email newsletters and automated email campaigns from re-engagement scenarios. Bloomreach has been easy to connect to other platforms in our MarTech architecture and it offers our digital marketing employees an extremely user-friendly interface for handling their day-to-day tasks. Furthermore, Bloomreach excels in being a really good fit for our centralized enterprise setup, making it easy to clone assets from a master to separate projects for localization, but still streamlining content templates.

Pros

  • Multi-market support
  • Ease of use
  • Data flexibility

Cons

  • Not able to preset settings in standard building blocks
  • Separate libraries for storing image assets
  • Missing email marketing countdown module
  • Operational efficiency increase
  • Index 125 on email marketing revenue for first migrated market
  • Too early stage for us to share more general KPI developments
CSM team is quick to respond in the current onboarding phase. On top of this, we have access to a competent team of supporters from the in-app chat.
Bloomreach offers the flexibility to incorporate functionality where our needs are. We have other platforms for analytics, personalization and segmentation that covers a more unified dataset than what we store in Bloomreach. However, it is easy to integrate all relevant data points into Bloomreach and set up scenarios based on these.
Stand out topics:
- Ease of use
- Multi-market support
- Flexibility

Do you think Bloomreach - The Agentic Platform for Personalization delivers good value for the price?

Yes

Are you happy with Bloomreach - The Agentic Platform for Personalization's feature set?

Yes

Did Bloomreach - The Agentic Platform for Personalization live up to sales and marketing promises?

Yes

Did implementation of Bloomreach - The Agentic Platform for Personalization go as expected?

Yes

Would you buy Bloomreach - The Agentic Platform for Personalization again?

Yes

We selected Bloomreach as personalization engine and customer data platform as we found other contenders to be a better fit to our needs in those aspects, offering more AI features, recipies and data tranformation capabilities. However, as for marketing automation you don't find a more robust, easy-to-use and flexible platform that at the same time makes collaboration across different projects easy.

Bloomreach - The Agentic Platform for Personalization Feature Ratings

7.9
WYSIWYG email editor
8
Dynamic content
8
Ability to test dynamic content
8
Landing pages
5
A/B testing
9
Mobile optimization
9
Email deliverability reporting
7
List management
8
Triggered drip sequences
9
7.3
Lead nurturing automation
9
Lead scoring and grading
7
Data quality management
8
Automated sales alerts and tasks
5
8.0
Calendaring
8
Event/webinar marketing
8
9.0
Social profile integration
9
8.0
Dashboards
9
Standard reports
7
Custom reports
8
8.5
API
9
Role-based workflow & approvals
8
Customizability
9
Third-party software integrations
8

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