October 02, 2019


Emma Stratton | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Braze (formerly Appboy)

We use Braze to send out emails, push notifications, and in-app messages. We're able to reach out to our members more efficiently and in a more personalized way. We've been able to improve our overall engagement, and are now able to iterate on our messages to continue to improve. We also use the platform to send out surveys (including engagement and NPS) to get more insight into our members.
  • Very, very easy to use. There's never been anything I haven't been able to figure out, whether it be through experimenting in the platform or through their learning resources.
  • The customer support is truly amazing. They're attentive and respond to everything we throw at them in a timely and friendly manner.
  • We had some tricky moments with implementation, however, the team at Braze was super helpful to get us through.
  • We've been able to increase overall member engagement and have been able to iterate on the messages we were sending before to make sure we're sending the right thing to the right member at the right time.
The Canvas feature was what sold it for us. Being able to build out campaigns in such a visual way makes it so much easier to think of the entire user journey for every single message.
The customer support team is AMAZING. I have nothing but good things to say about everyone we've dealt with since starting to use Braze. The monthly check-ins are very, very helpful. They ask good questions and help guide us to use the product better every time we talk to them. Plus, they respond to any amount of questions (sometimes daily) when launching a new/tricky campaign.

Do you think Braze delivers good value for the price?

Not sure

Are you happy with Braze's feature set?


Did Braze live up to sales and marketing promises?


Did implementation of Braze go as expected?


Would you buy Braze again?


As a product, Braze is extremely intuitive — it's easy to figure out how to do what you need to do (and even if you can't find it, all of their learning resources are very well done). The platform is very robust, so it's easy to execute campaigns efficiently and as imagined.