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Sophisticated Tool Made Simple With Dedicated Reps
September 30, 2019

Sophisticated Tool Made Simple With Dedicated Reps

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Braze (formerly Appboy)

Braze is used by our marketing team to reach users across different platforms (email, app, push). It has helped us better segment our users, as well as add in personalization. Lastly, it's given our marketing team tools to analyze the effectiveness of each campaign we launch.
  • Customer service and reliable reps.
  • Good documentation for you to self learn the tool. Braze is complicated, but they have resources (in addition to human customer service) designed to help you learn.
  • Integrations - We integrate Braze with Simon Data, which is a huge help.
  • The UI can be difficult to figure out. It's hard to sort current campaigns from past ones. You can't delete campaigns.
  • Helped us better understand our users' interests/needs.
  • Decreased reliance on our analytics team.
Braze is a far more sophisticated tool than other ESPs I've used before. The customer service is also far more reliable.
They're always super friendly and always help with our issues and don't refer us to forums or help sites. Our rep is great!

Do you think Braze delivers good value for the price?

Not sure

Are you happy with Braze's feature set?

Yes

Did Braze live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Braze go as expected?

I wasn't involved with the implementation phase

Would you buy Braze again?

Yes

Braze is incredibly helpful for companies reaching users on many different platforms. It's also helpful for personalization. That being said, for a company launching a simple newsletter, it's probably not necessary.