Modern platform with an amazing support team.
October 17, 2019
Modern platform with an amazing support team.
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with Braze (formerly Appboy)
We have been using Braze over the last several years for our email marketing and retention efforts. We use the platform to build, send and evaluate the performance of millions of emails every day. It provides us with a platform to build and manage customer audiences and messages with personalized content. We're now in the process of expanding our use of the Braze tools and services to expand our retention efforts around mobile push and in-app messaging.
Pros
- The Braze services and support team has been a true partner for our business. They have been proactive in helping us to solve our business problems.
- The Braze platform provides easy to use tools for building audiences and messaging that allow a small team to be highly effective.
- The Braze approach to dynamic content has worked very well for our needs. It has provided use with an intuitive and performant approach to email personalization even as well scaled up to millions of personalized messages per day.
Cons
- Moving data into and out of the platform can be a challenge, given our scale. The Braze Currents offering has helped, at least in terms of getting engagement data back out of Braze and into our data warehouse.
- We have been able to scale up the number of targeted messages, which has lead to higher engagement.
- Our ability to build content personalization into email message has a profound effect on user engagement.
Do you think Braze delivers good value for the price?
Yes
Are you happy with Braze's feature set?
Yes
Did Braze live up to sales and marketing promises?
Yes
Did implementation of Braze go as expected?
Yes
Would you buy Braze again?
Yes
Comments
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