Modern platform with an amazing support team.
October 17, 2019

Modern platform with an amazing support team.

Kenneth Walters | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Braze (formerly Appboy)

We have been using Braze over the last several years for our email marketing and retention efforts. We use the platform to build, send and evaluate the performance of millions of emails every day. It provides us with a platform to build and manage customer audiences and messages with personalized content. We're now in the process of expanding our use of the Braze tools and services to expand our retention efforts around mobile push and in-app messaging.
  • The Braze services and support team has been a true partner for our business. They have been proactive in helping us to solve our business problems.
  • The Braze platform provides easy to use tools for building audiences and messaging that allow a small team to be highly effective.
  • The Braze approach to dynamic content has worked very well for our needs. It has provided use with an intuitive and performant approach to email personalization even as well scaled up to millions of personalized messages per day.
  • Moving data into and out of the platform can be a challenge, given our scale. The Braze Currents offering has helped, at least in terms of getting engagement data back out of Braze and into our data warehouse.
  • We have been able to scale up the number of targeted messages, which has lead to higher engagement.
  • Our ability to build content personalization into email message has a profound effect on user engagement.
Braze has been highly responsive in help to solve problems when they arise. Further, they have been proactive in offering solutions to help us solve our business problems.

This has been a stark contrast to our experiences working with Responsys in the past.

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Braze provide a modern platform for email and mobile marketing. It integrates well with APIs for dynamic content creation and they provide a broad set of tools to allow for integrated messaging across email, mobile push, and in-app.