Item: Brevo
Rating: 9
Author: Aditya Agarwal

Overall Satisfaction with Brevo

Use Cases and Deployment Scope

Brevo has helped me send marketing emails, re-engage/target my users, send campaigns, transaction emails, and more. I have been able to integrate it with WordPress using APIs and robust SMTP tools. This allows effortless sending of campaigns and user-specific emails will high delivery rate. Besides, the analytics and the data-driven insights are industry leading. Having been a past user of tools like SendPulse, sendgrid, I can say with confidence that this is a really great tool with a quite reasonable value for money. The customer support is class leading, even on email they usually reply within an hour and most of their documentation and help pages are very helpful. After rebranding from SendInBlue to Brevo it has been going from strength to strength.

Pros and Cons

Pros

SMTP to connect with WordPress and various other 3rd party tools
Marketing Automation to send campaigns based on certain triggers
High Deliverability through proper blocklisting of spam emails and DNS optimisations.

Cons

The pay-as-you-go plans can be improved significantly.
On mobile website, the UI often stutters and lags, can be optimised for performance.
Email notifications on various account activities can be better reported.

Return on Investment

Its not the cheapest, but is the best value for money
Insights like demographics and time of day help better understand user behavior
Deliverability improvements ensure my emails never go to user's spam.

Usability

Its really great, the visuals and design make it a pleasure to use. Though the great design comes with a performance penalty and it is not ideal as it compromises the performance and results in lag on desktop. I believe that their email notifications sent to me are also by far the best and I love their work.

Alternatives Considered

Twilio SendGrid, Intuit Mailchimp and SendPulse

Brevo gives me the perfect balance of bang and the buck. Its really powerful, but it is good on cost. MailChimp was too costly for me, and tools like SendPulse were cheap but lacked the analytics and reports that I desire. sendgrid was decent but often had reliability issues and I never liked there customer support (personal experience)

Key Insights

Do you think Brevo delivers good value for the price?

Yes

Are you happy with Brevo's feature set?

Yes

Did Brevo live up to sales and marketing promises?

Yes

Did implementation of Brevo go as expected?

Yes

Would you buy Brevo again?

Yes

Other Software Used

WordPress, Hostinger, LiteSpeed Web Server

Likelihood to Recommend

It is a really great tool for targetted marketing, analytics, and campaign runing. Due to its higher cost it might not be a good choice for cold emails, but for targetted work it is the real deal and will get the job done for most of the people. I feel like website owners, e-commerce stores, and SaaS firms will really benefit from its array of tools. Anyone who appreciates good design and robust UI is up for a treat.

Brevo Feature Ratings

Comments

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Great Value For Money | Perfect for Marketing Automation