Item: BrightLocal
Rating: 10
Author: Verified User

Overall Satisfaction with BrightLocal

Use Cases and Deployment Scope

Great tool for updating local online directories and adding to new ones. Good for seeing the current scene of their listings. I feel I can trust them because they also allow you to communicate a specific message regarding each campaign.

Pros and Cons

Pros

Gather all online listings/citations that your client is in.
Provide a comprehensive list of online citations.

Cons

Less follow up needed - I know BrightLocal is at the mercy of the citations themselves, but it would be great if you didn't have to do follow up verifications.
Having to do phone verifications is frustrating.

Return on Investment

Helped address citations for clients, which makes them happier.
Is cheaper than Yext and doesn't "kidnap" our info, so that saves money.

Support Rating

I've found things I need by Googling their help forums, etc. I haven't had to deal directly with them much and thankfully haven't needed to!

Key Insights

Do you think BrightLocal delivers good value for the price?

Yes

Are you happy with BrightLocal's feature set?

Yes

Did BrightLocal live up to sales and marketing promises?

Yes

Did implementation of BrightLocal go as expected?

Yes

Would you buy BrightLocal again?

Yes

Likelihood to Recommend

The biggest selling point IMO is that it's as one-time payment to update listings. This is the opposite of Yext where you're almost "renting" the info being correct on your listings. This is a HUGE selling point. BrightLocal "bursts" the data out to listings and Aggregators alike, which is fantastic, with a one-time fee instead of monthly. It also allows for discounts with bulk amounts of listings. Lastly, the downside is that it is not set and forget - there are some listings you have to manually do things with, though they do provide logins and anything you might need.

BrightLocal Feature Ratings

Comments

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Verified User
commented 5 years ago
Hi, thank you so much for reviewing us! It's really great to hear that you've had a good experience using Citation Builder and that you've found benefits compared to other services. We're really proud of this service and have built it with customers like you in mind, so we always like to hear this kind of feedback to know that it's helping you to deliver results for your own clients. As you mentioned, the verifications that are required by some directories are out of our hands and we're unfortunately not able to bypass these steps. However we do make sure to do as much as we can on your behalf (such as email verifications), and we flag up any sites that require phone verification in the setup stage, so if you prefer to skip these sites, it's easy to identify them. We're looking forward to continuing to work you with in the future! Thank you Heather - Customer Success team

Great for updating local citations with a one-time fee instead of monthly