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BrightLocal has proven to be an invaluable tool for managing local business clients' marketing efforts. Users appreciate the comprehensive …
Starting at $39 per month
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What is BrightLocal?
BrightLocal is a search engine optimization tool that tracks search rankings, builds citations, and monitors online reviews and stresses local search performance.
Recent Reviews
Popular Features
- Integration with web analytics tools (10)9.999%
- Local SEO (13)8.686%
- SERP ranking tracking (11)7.777%
- Competitive analysis (11)7.676%
Pricing
Track Plan
$39
Cloud
per month
Manage Plan
$49
Cloud
per month
Grow Plan
$59
Cloud
per month
Entry-level set up fee?
- No setup fee
For the latest information on pricing, visithttps://www.brightlocal.com/pricing
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $39 per month
Product Demos
BrightLocal Citations - "Citation Builder" Tutorial & Review
YouTube
Features
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Product Details
- About
- Competitors
- Tech Details
- FAQs
What is BrightLocal?
BrightLocal is built to make local marketing simple. With the platform, users can:
- Track local search rankings
- Perform local SEO audits
- Clean up and build local business listings
- Manage their online reputation by generating, monitoring, and responding to online reviews
- Source agency leads
BrightLocal boasts users worldwide, including agencies, SMBs, and multi-location businesses, who use BrightLocal to streamline local marketing efforts and boost visibility in local SERPs.
BrightLocal is available free on a trial basis, for 14 days (no credit card required).
- Track local search rankings
- Perform local SEO audits
- Clean up and build local business listings
- Manage their online reputation by generating, monitoring, and responding to online reviews
- Source agency leads
BrightLocal boasts users worldwide, including agencies, SMBs, and multi-location businesses, who use BrightLocal to streamline local marketing efforts and boost visibility in local SERPs.
BrightLocal is available free on a trial basis, for 14 days (no credit card required).
BrightLocal Features
SEO Features
- Supported: SERP ranking tracking
- Supported: Competitive analysis
- Supported: Site audit / diagnostics
- Supported: Task management
SEO Channels Features
- Supported: Local SEO
SEO Platform & Account Management Features
- Supported: Multi-domain support
- Supported: Integration with web analytics tools
BrightLocal Screenshots
BrightLocal Video
Local marketing software provides location-based digital marketing solutions to help users interact with their local audience and potential online customers. BrightLocal is one of the local marketing tools mentioned in this video which goes over some of the best local marketing tools out there.
BrightLocal Competitors
BrightLocal Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
| Supported Countries | USA, UK, Australia, Canada |
Frequently Asked Questions
BrightLocal is a search engine optimization tool that tracks search rankings, builds citations, and monitors online reviews and stresses local search performance.
BrightLocal starts at $39.
Reviewers rate Mobile SEO highest, with a score of 10.
The most common users of BrightLocal are from Small Businesses (1-50 employees).
Comparisons
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Reviews and Ratings
(38)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Recommendations
BrightLocal has proven to be an invaluable tool for managing local business clients' marketing efforts. Users appreciate the comprehensive range of features, including tracking Google My Business, web analytics, citations, online reviews, and keyword rankings. With the citation tracking feature, users can easily identify where they have citations and where they need to create or correct them. The reputation manager feature allows for efficient monitoring of online reviews across multiple platforms. Additionally, BrightLocal's storage of 18 months of historical data for Google My Business is a significant advantage compared to Google's limited three-month data retention.
The ability to generate customizable reports is highly valued by users. Whether it's creating printable PDF reports or web-based reports via custom links, BrightLocal streamlines the reporting process. This is particularly beneficial when using BrightLocal on a client-by-client basis, allowing account management teams to provide detailed insights and analysis for each client's local SEO performance. Moreover, BrightLocal's citation building service is highly regarded for providing quality citations at a reasonable price.
Users also appreciate the educational materials offered by BrightLocal that aid in explaining concepts to clients. It consolidates data from various sources, allowing users to monitor reviews, website ranking, and information accuracy on third-party sites all in one place. Furthermore, BrightLocal's user-friendly online client dashboards receive positive feedback from clients who find them easy to navigate and understand.
Overall, BrightLocal is widely used for managing local SEO for digital marketing clients and offers a valuable toolset that saves time and consolidates valuable resources. With its ability to analyze search engine rankings and existing citations, it helps users improve their local SEO performance while also saving time and money. The insights provided by BrightLocal on local competitors and opportunities for improvement are highly appreciated by users. Whether it's updating online directories or showcasing expertise through automated reports and site audits, BrightLocal offers a variety of features that fulfill the needs of its users.
Users of Bright Local have made several recommendations based on their experiences with the product. The three most common recommendations are:
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Take the time to review competitors and understand the features of Bright Local. This allows users to better appreciate the affordability of Bright Local compared to similar services.
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Implement citation campaigns oneself rather than relying on phone support from the Bright Local team. This approach allows for greater control and efficiency in managing local SEO efforts.
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Attend webinars and take advantage of the 14-day trial to fully understand and utilize all features of Bright Local. Users highly recommend utilizing these resources as a way to gain in-depth knowledge about how to get the most out of the platform.
Overall, users find Bright Local to be a valuable tool for managing and reporting on local SEO efforts, particularly for micro and small businesses. They appreciate its comprehensive features, ability to consolidate reporting, and track progress effectively. While some users note a recent price increase, they still view Bright Local as providing good value for its services.
Attribute Ratings
Reviews
(1-2 of 2)Companies can't remove reviews or game the system. Here's why
Great tool for updating local online directories and adding to new ones. Good for seeing the current scene of their listings. I feel I can trust them because they also allow you to communicate a specific message regarding each campaign.
- Gather all online listings/citations that your client is in.
- Provide a comprehensive list of online citations.
- Less follow up needed - I know BrightLocal is at the mercy of the citations themselves, but it would be great if you didn't have to do follow up verifications.
- Having to do phone verifications is frustrating.
N/A
N/A
22.5%
2.3
N/A
N/A
- Helped address citations for clients, which makes them happier.
- Is cheaper than Yext and doesn't "kidnap" our info, so that saves money.
January 18, 2020
Good SEO Product for Small Business
We currently use all of BrightLocal's features from the rankings down to social media. We use it as a tool to track the search engine optimization progress to see what improvements we can make and improve their digital marketing. It's also a tool that allows us to keep multiple facets of their marketing in one CRM.
- Beautiful reputation reporting
- Easy to navigate
- Cannot have multiple geo-locations in one rankings report.
- System is sometimes slow and buggy.
23.75%
2.4
40%
4.0
N/A
N/A
- The citation links they gave us were often spam/buggy links.
- The reputation report was helpful in showing a trend line
If you are a smaller business not looking to spend much this is the perfect solution for you. However, if you are a larger company running SEO campaigns for clients with multiple locations I would recommend a higher-end program. BrightLocal does not offer on-page ideas or many other tools found in other programs that are useful for national or cross-country campaigns.