Item: BrightLocal
Rating: 7
Author: Tina Hettich Sorensen

Use Cases and Deployment Scope

I am currently the only one using BrightLocal in my organization. I have 2 employees that I have not yet trained and I am not sure if they will be using it anytime soon. The program helps push info out to directories, provides valuable reports and helps with reviews.

Pros and Cons

reporting
review generation
directory submission

the program is large and can be hard to figure out
needing extra credits or to pay extra is common
the reviews might be hard to generate to GMB

Return on Investment

it has saved us time and money
it took some intial training and set up that was longer than expected
valuable insights

Alternatives Considered

Synup and Yext

The price was cheaper at BrightLocal, although I have had to pay extra for things, but I like the flexibility that an al cart type program brings. I would say that Synup is easier to use and much simpler. Yext is more expensive and requires constant enrollment, but maybe the most comprehensive.

Key Insights

Do you think BrightLocal delivers good value for the price?

Yes

Are you happy with BrightLocal's feature set?

Yes

Did BrightLocal live up to sales and marketing promises?

Yes

Did implementation of BrightLocal go as expected?

Yes

Would you buy BrightLocal again?

Yes

Other Software Used

MavSocial, Keap (formerly Infusionsoft), Canva, Buffer

Likelihood to Recommend

If an agency has a team and is posting to more than 20 platforms it will work well, anything less I would recommend looking at something else. The price is really good for larger agencies. I would not recommend for a single business with less than 2 locations that is wanting a scheduler for their own platforms, it is too cumbersome for that.

Great product for small agencies

Overall Satisfaction with BrightLocal