Item: Buffer
Rating: 8
Author: Jesse Sumrak

Overall Satisfaction with Buffer

Use Cases and Deployment Scope

I've used Buffer at multiple organizations, and it's become my go-to for social media management. It's one of the most affordable options on the market, and it has a user-friendly interface that is easy for me to onboard other managers to take over. It provides decent enough analytics to understand what's performing (and what's not) to inform content strategies and audience engagement.

Pros and Cons

Pros

Easy-to-use interface
Great calendar and scheduling features
Simple analytics

Cons

More integrations with other social media platforms
Pricing isn't tailored to soloprenuers

Return on Investment

Faster workflows
Less onboarding time
Quicker scheduling

Alternatives Considered

Sprout Social, Hootsuite and Agorapulse

I think Sprout Social and Hootsuite provide more comprehensive tools and analytics, but they have more expensive plans that don't cater to businesses of all sizes. Plus, all of that complexity can make it hard to find what you're looking for. That's where Buffer excels. It's simple and easy to use and it's budget-friendly for small businesses and startups.

Key Insights

Do you think Buffer delivers good value for the price?

Yes

Are you happy with Buffer's feature set?

Yes

Did Buffer live up to sales and marketing promises?

Yes

Did implementation of Buffer go as expected?

Yes

Would you buy Buffer again?

Yes

Other Software Used

Sprout Social, Hootsuite

Likelihood to Recommend

Buffer is a great, easy-to-use social media management tool. It doesn't do anything new or exclusive, but I love its simplicity and its interface and scheduling features. It really caters to speed and processes rather than comprehensive workflows. It's more affordable than some of its competitors, which is why it's one of my go-to choices.

Buffer Feature Ratings

Comments

Please log in to join the conversation

A Simple, Easy-to-Use Social Media Management Tool